I find that helping clients understand the value of design often means teaching them a bit about how good design is achieved in the first place. Sometimes that means teaching key terms about typography and layout, and other times it means giving them a peek into how designers project-manage in order to work efficiently.
My work with non-profits has also afforded me some insider knowledge about that world, giving me a niche as a creative. There's a sort of magic that happens when the needs and demands of non-profits align with the abilities of a designer—that's where I thrive.
The essays below dive into those things.
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